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New Mexico--GSM/Sales Director

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Name: Chris Richards
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Date Posted: 01/29/2009

Chris L. Richards
Executive Automotive Sales Director

12501 San Rafael Ave. NE
Albuquerque, NM 87122
(505) 250-9234 ,

A Highly Experienced Sales Director with over 15 years in the automotive sales industry.
Self motivated, results oriented individual with unmatched attention to detail and profitability.

Employment :

Pitre Pontiac, Buick & GMC , Albuquerque, NM.
Used Vehicle Director , June 2008- Present.

Melloy Dodge, Albuquerque, NM.

Sales Director of New and Pre Owned Vehicles, July 2007 - June 2008.

Managed a team of sales managers, finance managers,sales representatives, BDC personnel, CSI manager and lot attendants.
Implemented and developed a functional business development center.
Desked all new and used deals which improved grosses from $3100 to $3850 Per vehicle retailed.
Increased new vehicle sales which inproved Chrysler Corp MSR by 8%
Developed a training strategy that focused on Product, Processes and People.
Revamped the look and feel of the New vehicle department with better use of
available space for marketing of the new inventory especially the SRT
High Performance line.
Balanced the new and preowned inventory with a strong focus on days in stock by tracking sales to develop a trend analyis.
Hired and managed a customer relations manager that delivered and followed up on 100% of all sold customers increasing CSI scores by 5%.

Vision Auto Sports, Albuquerque , NM .

General Manager , March 2007 - July 2007.

Responsible for the purchase and sales of Specialty Automobiles and motorcycles across the United States.

Rich Ford Sales, Albuquerque NM. February 1996- March 2007.

Director of New Vehicle Sales Department. May 2003- March 2007.

Managed a team of highly trained sales managers, finance managers, aftermarket sales managers and sales representatives.
Developed and trained a sales force that increased the Albuquerque area market share from 41% to more than 48% .
Consistently placed in the Top 50 Ford Dealerships nationwide.
Maintained a 100% certified sales force.
Worked with Manufactures to create special events such as Steve Sales and Parnelli Jones
Automobile debuts’ and autograph signing at the dealership.
Developed and tracked the processes that ensured the New Vehicle Sales department was profitable on a daily, monthly and yearly basis.
Managed a Inventory at 2 locations as high as 31 Million dollars.
Ordered all new vehicle inventory for both locations.

New Vehicle Sales Desk Manager, April 1999 - May 2003.

Increased and maintained grosses from $2900 to $3800 every month.
Desked and structured deals that were buyable and profitable.
Trained sales force daily and tracked results daily.
Maintained a stable sales force that averaged 9.8 units per month per sales person.
Worked with the finance department to build relationships with various banks’ and credit unions.

Financial Services Manager, April 1998 - April 1999.

Averaged $1830 per copy with a balanced composite.

Special Vehicle Director, February 1997 - March 2007.

Developed a High Performance Division of Rich Ford that consisted of SVT, Sales, Roush,
Steeda, Crager and Foose branded vehicles.
Top Sales and SVT Dealer and Sales Rep for 10 yrs.

Executive Sales Representative, February 1996 - April 1999.

Averaged 17. 5 units per month at an average of $3124 gross payable.

Reliable Chevrolet & Mitsubishi , Albuquerque, NM . May 1993 - February 1996.

Sales Representative, May 1993 - February 1996.

Training and Certification:
Ford Master Certified since 1996.
Chrysler Five star Certified.
Joe Verde Sales Manager Certification.
Grant Cardone Certification.
Member of NADA Advisory Board since 1998.
Dale Carnegie Graduate.

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